Last week, NBA Digital announced it was going to stream one live game per week in a VR-optimized experience. That sounds cool and exotic, but there’s also another new way you’ll be able to stream live basketball games this season. This one doesn’t require any special equipment.
When the NBA season tips off tomorrow, subscribers to NBA League Pass, Team Pass, and single-game streamers will see a feature called “Mobile View” for each game. The premise is simple: Mobile View provides a tighter zoom on the action and makes it look better on phones and tablets.
Starting this season, entire games will be shot with a separate camera crew to optimize it for your smartphone.
The same wide-angle shots you see on TV aren’t exactly great when you’re watching the game on a phone. It’s hard to see a player’s face, read the name on the back of a jersey, or see the intricacies of a crossover dribble on a five-inch screen. Mobile View makes the mobile experience much more detailed.
It’s not just some kind of digital-zoom trickery, either. Starting this season, entire games will be shot with a separate camera in each NBA arena to optimize them for your smartphone. The sample footage provided by the NBA shows a tighter zoom on the player with the ball. And the Mobile View camera crew must be chugging Red Bull, because the camera sticks to the ball-handler like glue.
NBA Digital says more than 70 percent of its streamed games are accessed via mobile devices, and the NBA League Pass service just launched in China for this upcoming season. That expansion into China represents hundreds of millions of potential new streamers, many of which will do it on computers and mobile devices.
So for many League Pass subscribers, the TV has become a “second screen” behind smartphones, laptops, and tablets. With that in mind, it makes sense for NBA Digital to invest in optimizing live coverage for smaller devices rather than just shoehorn its TV broadcast onto all screen sizes. Like it’s doing with multi-camera VR shoots, the NBA going beyond embracing technology here. It’s inventing new stuff for the rest of the pack to follow.
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